FAQ

Questions worth

answering properly.

Everything practices typically ask before deciding to work together answered directly, without the runaround.

  • We start with a free 20-minute audit call — no pitch, no obligation. I review your current marketing before we speak so we're not wasting time on introductions. If it's a good fit, I send a project brief outlining scope, timeline, and deliverables. Once approved, I get to work. You receive a first draft within the agreed timeframe, we go through one round of revisions, and the final copy is delivered ready to use. For ongoing retainer work, we establish a monthly rhythm that keeps copy fresh without requiring constant back-and-forth from your side.

  • Yes. The patient psychology behind elective aesthetic procedures is largely consistent across markets, and the copywriting principles that convert in the US apply equally in the UK, Canada, Australia, and other English-speaking markets. For non-US practices, I'll note any regulatory differences relevant to your advertising — particularly around before/after content and outcome claims — before the first draft.

  • A small number — deliberately. Leon Copywriting works with a limited roster of practices at any given time to keep quality high and attention focused. Every client gets direct access to me, not a junior writer or account manager. If there's a waitlist when you reach out, I'll tell you upfront and give you an accurate timeline for when capacity opens.

  • Not much upfront. A brief description of your practice, the services you offer, your target patient profile, and access to any existing marketing materials you want me to review. I send a structured onboarding questionnaire after the audit call that covers everything I need to write in your voice without requiring hours of your time. Most practice owners complete it in under 20 minutes.

  • Every project includes one full round of revisions at no additional charge. If copy isn't converting after it goes live, I'll revisit and rewrite the underperforming elements — also at no charge. The goal is results, not deliverables. A piece of copy that doesn't do its job isn't a finished piece of copy.

Working together

The copy itself

  • A Meta ad set (3–5 variations) typically takes 5–7 business days from brief to first draft. A 3-email nurture sequence takes 7–10 days. An SMS campaign takes 3–5 days. Landing page copy takes 7–10 days. Full patient journey packages covering multiple channels are scoped individually but typically run 3–4 weeks for the first complete draft. Rush timelines are available in some cases — ask on the audit call.

  • Like your practice. The onboarding questionnaire captures your tone, your clinical philosophy, how you talk about your patients, and what makes your practice different. I write in your voice, not a generic "medical marketing" voice. Patients who've been following your practice on social media should read your emails and ads and think "yes, that sounds exactly like them" — not "they hired someone new."

  • All aesthetic services — surgical and non-surgical. Rhinoplasty, breast augmentation, facelifts, body contouring, Botox, dermal fillers, laser treatments, body sculpting, hair restoration, med spa services. My biology background and clinical experience means I understand the procedures well enough to write about them accurately without needing a medical dictionary open. If your practice offers it, I can write for it.

  • Yes. TikTok ad scripts — particularly before/after reveal formats and patient story formats — are part of the service offering. TikTok's advertising policies for aesthetic content differ from Meta's in some areas, and the copy style is significantly different — shorter hooks, faster pacing, more conversational. Both platforms are covered.

Compliance & credentials

  • Yes, and staying current with them is a core part of the job. Meta's 2023 policy changes significantly affected how aesthetic practices can advertise on Facebook and Instagram. I write with those policies in mind from the first word of every ad — not as a post-draft checklist. That means no copy that exploits body image insecurities, no prohibited before/after framing, and no language that Meta's review system is likely to flag. Compliance is built in, not bolted on.

  • Leon Copywriting is a marketing service provider, not a covered entity or business associate under HIPAA. The copy I produce is patient-facing marketing material, no protected health information is involved in the standard scope of work. That said, I write with HIPAA principles as a baseline because of my clinical background: no copy references identifiable patient information, all outcome claims are appropriately qualified, and all client materials are treated as strictly confidential. If an engagement requires access to PHI, a Business Associate Agreement is executed first.

  • A Bachelor of Science in Biology and 3 years working as a clinical scribe across hospital and private practice settings. As a scribe, the job was to translate physician language into precise clinical documentation in real time which means I understand how medical professionals communicate, how they think about patient outcomes, and how clinical environments actually operate. That background is what allows me to write about aesthetic procedures accurately and persuasively without misrepresenting what they involve.

Results & expectations

  • Meta ads typically show meaningful data within 2–4 weeks of going live, assuming sufficient budget and audience size. Email sequences show open rate and click data within days of deployment — conversion to consultation takes longer because elective procedure patients have longer decision cycles. SMS campaigns often show the fastest response, sometimes within 24–48 hours of a send. I'll set realistic expectations for each channel during the audit call based on your specific situation.

  • No, and any copywriter who guarantees specific conversion numbers is not being honest with you. Copy is one variable in a system that includes targeting, creative, landing page, ad spend, follow-up process, and the competitive landscape of your specific market. What I can guarantee is that the copy I write is built around current best practices for the aesthetic niche, that it will be revised if it underperforms, and that the strategic thinking behind every word is documented so you understand exactly why each decision was made.

  • Yes, and this is actually a common arrangement. Many practices have an agency handling media buying, targeting, and campaign management but need a specialist to write the copy those campaigns run on. I work well alongside existing teams and agencies. I deliver copy in whatever format the team needs — Google Docs, a structured brief, formatted by platform and I'm happy to join strategy calls if that's useful.

  • That's a good position to be in. Building with the right copy from the start is significantly easier than fixing what's already live. For practices without existing campaigns, the audit call focuses on your patient profile, your competitive landscape, and your goals. We map out exactly what copy you need and in what order of priority, then build from there. Starting from scratch means no bad habits to unlearn.m description

Still have a question?

If it's not covered above, send it over. I read every message personally and reply within 24 hours, Monday through Friday.

ASK DIRECTLY