PORTFOLIO
The thinking behind every word is as important as the word itself.
Each piece includes the brief, the strategic rationale, and the live copy. Click any card to read the full case study. A surgeon evaluating a copywriter deserves to understand not just what was written, but why every decision was made.
EMAIL • 3 PART SEQUENCE • SAMPLE
What to say to someone who’s been considering an elective procedure for years
A 3 EMAIL NURTURE SEQUENCE
A patient who downloaded a rhinoplasty guide six months ago hasn't booked. Here's what gets them to say yes.
Email delivers $36 ROI per $1 spent in healthcare — WebFX / Statista, 2025
META ADS • SAMPLE
Reaching patients before they reach others
3 ad angles for the potential patient who has yet to start their research journey.
Most elective patients are targeted after they're already researching. This campaign reaches them before.
SMS • SAMPLE
Filling 6 openings in 36 hours
FILLING 6 CANCELLED SLOTS WITHIN 48 HOURS
Your cancelation problem solved by 3 text messages.
40–60% projected responses — Notifyre, 2025
GOOGLE ADS • SAMPLE
Three ad groups, zero wasted clicks
One procedure per group. No broad match spend leaking on irrelevant searches.
Every click costs money. Most practices treat them like they're free.
LANDING PAGE • SAMPLE
The landing page that answers before the patient has to ask
Most elective procedure pages put the CTA first and forget about reassuring the patient.
Dedicated procedure pages convert at 2x the rate of a general website — First Page Sage, 2026
Coming Soon
Client work is added after projects are completed and once they’re approved.
TIKTOK ADS • SAMPLE
A before & after that doesn’t break the rules
A 30 second TikTok where the hook grabs attention 2 seconds in while being 100% HIPAA compliant.
73% of TikTok ad value is captured within the first 3 seconds — HereNow, 2025.
META ADS • SAMPLE
The compliance line between a wellness claim and a medical one
Wellness ad copy that survives Meta's strictest health policies.
Healthcare PPC converts between 2.4–11% depending on specialty. Copy that clears review reveals what end you're on — Marketing LTB 2025
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