SMS • SAMPLE
Filling 6 openings in 36 hours
A rhinoplasty patient who downloaded a guide months ago still hasn't booked. This is the email sequence that gets them to “yes” without pressure, without tricks, and without the hard sell.
THE BRIEF
Fill 6 cancelled slots within 36 hours
A fictional med spa with 6 cancelled slots needs to the fill them fast. Our goal; to convert warm leads and lapsed patients into bookings by using a 3 message sequence via SMS text messaging.
THE STRATEGIC RATIONALE
Urgency in SMS only works when its real and specific. “Limited slots” without a number is just noise. “6 slots this week only” is a reason to act. Each message has one job. Message 1 creates the opportunity. Message 2 delivers instantly on a YES reply. Message 3 reengages non responders with a clear deadline, not a guilt trip.
THE COPY
PROJECTED OUTCOME
40-60% response rate on Message I
Based on SMS benchmarks of warm audiences.
WHY THIS APPROACH WORKS
SMS reaches patients in the moment they’re deciding. A same-week cancellation problem needs a same-day channel. In this case, email is too slow and a phone call feels too intrusive. A well-timed text message closes that gap.
This is a sample campaign for a fictional practice