GOOGLE ADS • SAMPLE
Three ad groups, zero wasted clicks
A rhinoplasty search campaign restructured into three tightly themed ad groups, each matched to exact search intent. No wasted broad-match spend.
THE BRIEF
Stop wasting $18-$25 clicks on broad-match spend
A fictional plastic surgery practice was running broad-match search ads mixing rhinoplasty, tummy tuck and breast augmentation into one campaign, wasting money on irrelevant clicks. Ad groups need to be tightly themed, meaning one procedure per group with copy that matches the search intent.
THE STRATEGIC RATIONALE
Surgical search clicks regularly costs $18-$25 and high ticket procedures justify it. Patients research “rhinoplasty consultation” are deep in the decision cycle. Copy must reassure, not sell. Each headline mirrors the exact search term. Negative keywords exclude job seekers and DIY searches.
STAT BEHIND THE STRATEGY
Healthcare PPC converts at 4-11% depending on specialty. Copy matched to keyword intent lands at the top of that range.
-First Page Sage 2025
THE COPY
AD GROUP 1 • KEYWORD: “RHINOPLASTY CONSULTATION [CITY]”
Rhinoplasty Consultation — Dr. [Name], [Specialty], Board Certified
Natural results, no “done” look. Free consultation. Ask any question before you decide. [X] years of experience. [Y] rhinoplasties performed.
Ad • www.[practice].com/rhinoplasty
AD GROUP 2 • KEYWORD: “BEST RHINOPLASTY SURGEON NEAR ME”
Board Certified Rhinoplasty Surgeon — [City]
Ad • www.[practice].com/about-dr-name
See real patient results before you book. Dr [Name] specializes in results that look like you, only refined. Schedule your free consultation today.
AD GROUP 3 • KEYWORD: “RHINOPLASTY RECOVERY TIME”
Rhinoplasty Recovery — What to Expect
Ad • www.[practice].com/rhinoplasty-recovery-guide
Most patients return to work in 7 to 14 days. Get an honest recovery timeline and a free consultation with Dr. [Name].
PROJECTED OUTCOME
Every click costs money. Most practices treat them like they’re free.
One procedure per ad group means every dollar spent is targeting a patient who is already search for that exact procedure rather than a general audience.
WHY THIS APPROACH WORKS
Broad-match campaigns spread budget across searches that don’t convert. Tightly themed ad groups concentrate spend on the clicks most likely to become consultations, and the copy inside each group speaks directly to what that patient typed.
This is a sample campaign for a fictional practice
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