LANDING PAGE • SAMPLE
The landing page that answers before the patient has to ask
A bariatric surgery consultation page built to remove the three biggest objections before the CTA, not after it.
THE BRIEF
Convert warm clicks into booked consultations
A fictional bariatric surgery center needed a landing page for patient clicking from a Meta ad campaign. Our goal is to convert warm clicks into booked consultations by addressing the three core objections patients hold before committing.
THE STRATEGIC RATIONALE
Bariatric patients carry significant emotional weight before their first consultation. Copy must validate the decision without minimising their journey. Address safety before anything and make the consultation feel like a supportive first step rather than a medical commitment. Empathy before authority. Authority before CTA.
STAT BEHIND THE STRATEGY
Dedicated procedure pages convert at 2x the rate of a general website
-Fetch and Funnel 2025
THE COPY
HERO HEADLINE
You’ve tried the other options. This one is different.
Bariatric surgery isn’t a shortcut. It’s a medically supervised, clinically proven path for patient who have done everything right and still haven’t found what works. Dr. [Name] has guided [X] patients through that journey. Your free consultation is where your’s begins.
OBJECTION — SAFETY
Is it safe?
Bariatric surgery is one of the most common procedures in modern medicine. Dr. [Name] will walk you through your full medical history, current health concerns and any factors than may impact your specific risk profile before anything else is discussed.
OBJECTION — AM I A GOOD CANDIDATE?
How do I know if I qualify?
The consultation is how you find out. There’s no checklist to pass before you can have a conversation. Dr. [Name] evaluates every patient individually including your history, goals and health.
CTA SECTION
BOOK YOUR FREE CONSULTATION
No commitment. No pressure. A 45 minute conversation where you ask everything you’ve been sitting with.
PROJECTED OUTCOME
Reduced page abandonment before the CTA
Objection-led copy including safety, candidacy and the process addressed in that order keeps potential patients reading through to the CTA instead of exiting mid-page.
WHY THIS APPROACH WORKS
Most bariatric pages put the CTA first and forget about reassuring. This one flips that order because a patient who still has questions won’t click a button, they’ll leave and go find answers somewhere else.
This is a sample campaign for a fictional practice
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